While at Takram I redesign a series of camera lenses and accessories for Japanese lens manufacturer Tamron.
To catch up with the rapidly growing mirror-less camera market, we developed a new design language to translate Tamron’s sophisticated optical and mechanical design into a user-centred product experience. To achieve this we did extend our design concept to an overall experience concept including Tamron’s branding, packaging and even a bespoke typeface for the labelling of the product body.