My first foray into the world of aviation. I helped build a Passenger Experience Design department at Swiss Air Lines. The aim was to firmly establish design as a strategic initiative within the entire Lufthansa Group to create future products, services and experiences.

Projects included the testing of a new individualised onboard meal experience, a customer insight dashboard that turns data into actionable steps, a collaboration with the Lufthansa Innovation Hub to develop an Infohub for Corona-related travel restrictions and various design workshops.