Projecting Imagination – Sony Life Space UX pop up
Projecting Imagination is a collaboration between Takram, Sony, the illustrator Matteo Berton and the animator George Shelbourn taking place in Sony Life Space UX’s Shoreditch pop up store. Sony’s unique Life Space UX products, including projectors and speakers, invite you to discover new experiences by transforming the environment around you.
Picking locations from across the capital we asked Matteo and George to imagine the private lives of Londoners - the idiosyncratic and eccentric ac- activities of daily life that are normally hidden and unseen. Using Sony’s Portable Ultra Short Throw Projector we have peeled back the surface of the city to reveal Matteo and Georges's imagination - the secret going on behind closed doors.
Client: Sony Life Space UX
Design & Direction: Lukas Franciszkiewicz (while at Takram), Yosuke Ushigome, Owen Wells
Illustration: Matteo Berton
Animation: George Shelbourn
Film: Sonny Malhotra